Water Front Downtown, Kingston came alive on January 22nd as Grace Food launched its brand campaign. Customers and media came out in their number to the private event, to be informed enjoy the music, guest performer by dancehall Ding Dong, front- center as the voice behind the campaign. Ding Dong will play a major role by contributing his own style through the method of communication, advertisement jingle and his latest dance move “flairy” being the official dance for the campaign.
Ding Dong expressed his history growing up, loving Grace tin mackerel and its corn beef. He is delighted to be partners with Grace Foods, and how proud he is to see Grace flown the Jamaican flag high across the world.
Angeline Gillings, managing director, Grace Foods Limited is honoured to have Ding Dong partnership on this campaign, who is fun, vibes, youthfulness, and full of energy.
The ‘Flava with a Beat’ campaign will run throughout the year in the Caribbean, Central America, North America, and in the UK.