Some of Jamaica’s very own trending reggae artistes have been included on the Black Entertainment Television (BET) on Tuesday’s Hip Hop Awards. Artistes included were: Shenseea, Koffee, Skip Marley and Bounty Killer. The event which was held virtually, depicted performance in the reggae cypher on a singular rhythm for under five minutes. Clyde Mckenzie, a music consultant stated that “the level of exposure is what is lacking for Jamaican music in mainstream international media”.his publicist stated. Interesrtingly, apps such as Shazam and the analytics allow persons to be able to get access to the music while it is being featured. By that, the artistes’ fan base will grow as well as their views. Jamaican artistes have made an appearance on the awards show on quite a number of occasions, which is organized by BET.
In 2014, Elephant Man, Beenie Man, Dawn Penn, Chakademus and Pliers were included and their performances have undoubtedly entertained the audience. Additionally, in May, the Beenie Man versus Bounty Killer clash was highlighted on BET. This shows how unique and fascinating the Jamaican music culture is. Also, the unity contributes to the growing of the Jamaican brand both locally and internationally. Irie Jam has also contributed significantly to the Jamaican music industry by promoting the music in the US. Locally, College Radio is doing the same by featuring artistes such as: Jah9, Chronixx, Lila Ike, Protoje and much more.