Reggae Sumfest is rated worldwide as the greatest reggae festival and this year's renewal is not expected to be any less.

The festival has always sought to expose and promote the best of Jamaican music to the world. In addition, it had worked to expose Jamaica as a tourism destination, generating economic activity throughout the country, which is a plus for the foreign exchange earning potential of the island.

Annually, some 50,000 people crowd the tourist capital of Montego Bay for the event, filling up the hotels and generating exciting spending within carnival atmosphere by the event.

Following the demise of Reggae Sunsplash, Reggae Sumfest has grown into the world's most important reggae festival, considering that the world accepts that Jamaica is the home of the music and therefore its premier reggae show must be the world's premier reggae show.

For most Jamaican acts, not being on Sumfest could be a serious blow to his career, as Jamaicans visitors alike looking forward to seeing the cream of local entertainment on stage during the event.

But, Sumfest is not just limited to reggae: It is a much wider music spectacle, including the best of regional music (as played by Byron Lee and the Dragonaires) as well as the best of hemispheric genres (as espoused by American R&B and hip-hop acts).

Jamaicans are rapidly growing to understand the importance of this event and so too has the Government, to the extent that it now plans to make cultural activities like these a priority in their national development programme for the new millennium.

Sumfest has cemented itself as the reggae event of choice by its consistent high quality production and efficient technical quality. Over 200 press personnel from all over the world have enjoyed its unique flavour including important stations like MTV, VH-1, Billboard and Rolling Stone Magazine.

We salute those who have been instrumental in the success of this annual event, from the promoters to the audiences, and look forward to playing a positive role in its growing impact on reggae music worldwide.

The Struggle Continues...
To God be the Glory

A.W Nunes, Founder/Publisher